Loyalty Marketing

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Ediety Knot
Laurie Anderson

Chances are, if you board an airplane more than once a year, you’re enrolled in some sort of frequent-flyer miles program. And why not? If you're already flying for business you have the opportunity to be rewarded for a required trip. Meanwhile, you can gain additional miles by using your enrolled credit card—a program that benefits you, your airline, and your credit card company.